Overheard a conversation between two people, one GenY was trying to describe Twitter to Gen X. "Its like sending a FREE group SMS to an address book created by the people who wanted to receive the message." The look on the face of Gen X was priceless!

Is your target audience becoming more technologically advanced or are their consumption habits for information changing? Whichever way you look, the importance of mobile in the marketing strategy is growing and the need to provide innovative and entertaining mobile solutions is fast becoming a key element for success.

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